ADVANTAGES AND DISADVANTAGES OF AN OPEN HOUSE

Advantages And Disadvantages Of An Open House


When putting their house up for sale, many people think it’s a given that they’ll have an open house. But just because open houses are common doesn’t mean that they are the best way to sell every home. Before you decide if an open house will help you sell your home, you should think about the pros and cons.

ADVANTAGES

Open to All
Hosting an open house is a terrific, low-pressure way to attract potential buyers and get more people to know about your home. This is good for buyers who like to keep things simple. An open house can bring in buyers who are interested but don’t know where to begin. Buyers who can more easily envision themselves in your space are more likely to remember the listing and connect with the home.

Excellent Marketing Strategy
One of the best ways to get the word out about your house is to hold an open house. If it’s put together well, it can get a lot of offers and even start a bidding war. Open house organizers use many different ways to get the word out about the property, such as social media posts and ads, digital marketing, offline networking circles, real estate portals, and other forms of advertising. In the long run, this leads to a steady flow of leads and a lot of walk-ins that you wouldn’t get from regular property listings. When you have an open house, it shines a light on your property and gives you an edge in a competitive market.

Taking in Opinions
Hosting an open house is a fantastic method to obtain feedback on the pros and cons of your home from a wide range of potential buyers. Even though criticism can sting, it’s helpful to know where your house may be lacking so you can fix it before it becomes a major issue.

DISADVANTAGES

Unqualified Buyers
Even though open houses drive traffic to your home, more traffic doesn’t ALWAYS translate to more offers. You may find a curious neighbor or an unqualified buyer with a dream perusing your personal space. People who come to the open house are hard to qualify ahead of time, so keep this in mind as a risk factor.

Security Concern
Even with a conscientious agent, it’s difficult to keep an eye on everyone in the home, especially when multiple groups of people are touring at once. A thief posing as a buyer has easier access to your valuables. When an item of value goes missing, it’s almost impossible to catch the person.

Extremely Demanding
With the housing market being so tight right now, it’s more important than ever to make a good first impression. Being showing-ready for an open house and having to vacate the property for the day is just one more thing that can weigh on a seller.

If you’re curious about when and how I utilize open houses as part of my marketing strategy WHILE mitigating risk for my clients, give me a shout!

4600 Duke St, Alexandria, VA – Non MLS Listing

4600 Duke St, Alexandria, VA

Non MLS Listing

Presented By:

Marc and Coco Piard

Real Estate Sales Agent
Pearson Smith Realty
703-653-4899
Licensed In: VA
License #: 0225241101

  • Link on Facebook
  • Link on Twiiter
  • Connect on YouTube
  • Connect on Instagram
 

Logo

$ Click for current price
2 BEDROOMS | 1 Full Bath BATHROOMS | 1,094 SqFt

Wonderful oppertunity to invest in a spaciouse condo in Alexandria! Located on the 13th floor overlooking the sports field. This building offers a children's playroom, convenience store and plenty more. A new ALDI grocery store located directly in front of the building, and Harris Teeter, CAVA and many more shops & restaurants right across the street. All utilities are included in the condo fee, except cable and phone services. Updated gym, game room, etc. Excellent 24-hour Concierge service. Easy access to I-395, Beltway, District of Columbia and Maryland. Access to both King Street Metro and Van Dorn Metro stations. Across the street from Harris Teeter, near shopping, dining and a library, convenient access to Amazon and Boeing Headquarters. Schedule your tour before this unit is gone!

 

Pearson Smith Realty 571-386-1075 | 43777 Central Station Drive, Suite 390, Ashburn, VA 20147 REALTOR®, Not a solicitation for recipients in a brokerage relationship